Vietnam’s macro development to bolster retail growth in near future. High growth in net national income per capita and consumer expenditure continues to drive the future spending of Vietnam’s consumers and indicates that the underlying earn-more-spend-more trend in Vietnam is still at an early stage with high momentum. This trend should translate to increasing demand for products and services. The country’s growing urban and young population also paves the way for higher modern retailing penetration over the long term.

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