Vietnam's e-commerce landscape - The race to the consumer's heart
  • 2017-07-13T00:00:00
  • Sector Reports
Vietnam’s e-commerce market is poised to skyrocket in the next three to five years, thanks to (1) the emergence of Generation Z (16% of population), who grew up with smart devices and live online, complementing Millennials (30% of population), who are the main online shoppers in Vietnam at the moment, (2) busier consumer lifestyles, and (3) wide adoption of smartphones (65%-70% penetration), which in turn drives mobile e-commerce. Per Vinagame, gross merchandise value (GMV) is forecast to rise 5