With growth in consumer products targeting beauty, health and well-being, global demand for functional ingredients such as collagen and gelatin (a degraded form of collagen) is on the rise. Given their health benefits as well as special properties as a food additive, collagen and gelatin (C&G) are now widely used in food, beverage, cosmetics, and nutraceuticals. In this thought piece, we look at the global C&G sector as well as Vietnam’s opportunities and competitive position.